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Can Trust Scale? Dantel’s Big Bet on Social Commerce in Ethiopia

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In Ethiopia’s Mercato, trust moves goods across the country. Dantel, a socio-ecommerce platform, is bringing that trust online, linking traders, affiliates & buyers.

October 26, 2025
Munir Shemsu Avatar

Munir Shemsu

Addis Ababa, Ethiopia

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Munir Shemsu Avatar

Munir Shemsu

Munir S. Mohammed is a journalist, writer, and researcher based in Ethiopia. He has a background in Economics and his interest's span technology, education, finance, and capital markets. Munir is currently the Editor-in-Chief at Shega Media and a contributor to the Shega Insights team.

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