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Ethiopian Online Auction Startup Taps into Agent Network to Expand Nationwide

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Auction Ethiopia is working to introduce a 100,000-person agent network in the next five years to help sellers, from farmers to small businesses, navigate online auctions on its platform.

February 20, 2026
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Daniel Metaferiya

Addis Ababa, Ethiopia

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Daniel Metaferiya Avatar

Daniel Metaferiya

Daniel Metaferiya is a writer, journalist and radio host, with a keen interest in technology. He follows developments in Ethiopia's startup ecosystem closely and is passionate about profiling unique MSMEs.

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