How Brands Might Have Paid for Your Latest Recommendation from AI

Brands might now pay thousands monthly to be “the best answer” inside ChatGPT or Perplexity. Welcome to the era where AI answers can be engineered and credibility manufactured.

May 12, 2025

Dagmawi D. Ambaw

Addis Ababa, Ethiopia

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Dagmawi D. Ambaw

Dagmawi D. Ambaw is a digital marketing manager, business developer, and investment associate. He currently works as a digital marketing manager at Shega, where he also contributes as a guest writer. His professional interests lie at the intersection of digital growth, venture capital, and emerging markets, with a focus on helping investors connect with African startups pursuing viable business models.

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