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Can Ethiopia’s E-Commerce Startups Survive a Telecom Giant’s Entry?

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Ethiopian e-commerce startups are facing a new reality: a well-funded, state-backed competitor with reach, logistics, and mobile money integration in the form of Zemen Gebeya. Partner or pivot?

19 May 2025
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Daniel Metaferiya Avatar

Daniel Metaferiya

Daniel Metaferiya is a writer, journalist and radio host, with a keen interest in technology. He follows developments in Ethiopia's startup ecosystem closely and is passionate about profiling unique MSMEs.

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