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Ethiopian Entrepreneurs Leverage Herbal Heritages in Emerging Retail Sector

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With the rapid rise of social media marketing, Ethiopia's rich tradition of using folk medicine continues to thrive in modern times.

March 22, 2025
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Daniel Metaferiya

Addis Ababa, Ethiopia

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Daniel Metaferiya

Daniel Metaferiya is a writer, journalist and radio host, with a keen interest in technology. He follows developments in Ethiopia's startup ecosystem closely and is passionate about profiling unique MSMEs.

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