Ad
Ad Image
Progress for group 0 ad
Logo

From Campus Idea to Satellite TV: Ethiopia Gets Its First Home Shopping Channel

Post Img

Ethiopia has its first home shopping channel. Built by five college friends, Merkato TV brings live retail to satellite television, complete with price verification from Addis markets

December 13, 2025
Hasset Abebe Avatar

Hasset Abebe

Addis Ababa, Ethiopia

Post Img

Share this post:

Hasset Abebe Avatar

Hasset Abebe

Hasset Abebe is an intern at Shega Media and part of the Young Professionals Program at Shega. Her passions lie in content writing and digital media. She is also currently a student of Business Administration and Information Systems.

Partner with Shega

At Shega, we do more than tell stories. We help you make an impact. Our platforms, data, and expertise connect brands, organizations, and investors to the audiences and insights that matter.

  • Shega Brand Studio: Strategy, media, and storytelling that drive results.
  • Shega Media Advertising: Reach 2M+ engaged readers, listeners, and viewers every month.
  • Shega Research & Advisory: Tailored studies and market insights built for action.
  • Shega Insights: Explore Ethiopia's markets with our AI-powered intelligence platform.

Reach, engage, and grow with us.

Get in Touch