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Store 251 Rolls Out App as Ethiopia’s E-commerce Scene Faces Shake-Up from Informal Vendors, Telecom Giant

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Store 251, a five-year old Ethiopian e-commerce brand known for promoting locally made products, has launched a new mobile app as it scales up in an increasingly competitive sector.

June 9, 2025
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Daniel Metaferiya

Addis Ababa, Ethiopia

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Daniel Metaferiya Avatar

Daniel Metaferiya

Daniel Metaferiya is a writer, journalist and radio host, with a keen interest in technology. He follows developments in Ethiopia's startup ecosystem closely and is passionate about profiling unique MSMEs.

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