The Changing FMCG Landscape in Addis Ababa

Corridor development in Addis Ababa brought new roads but also new retail voids. Where markets collapsed, souks returned. We need smarter GTM & RTM strategies to catch up.

August 5, 2025

Seifu Alemayehu

Addis Ababa, Ethiopia

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Seifu Alemayehu

With 23+ years of experience, I empower SMEs and startups through strategic leadership, performance management, and organizational health. As a consultant and mentor, I help businesses scale sustainably, optimize team performance, and drive growth.

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