Hasset Abebe

Love, Live: Ethiopians Are Finding Romance on TikTok Streams

From 100 viewers to 4,000 per stream, TikTok matchmaking rooms in Ethiopia are exploding in popularity. Real interaction, unscripted emotion, and human connection are pulling audiences.

How TikTok Is Slowly Shaping Where and How Addis Ababa Eats

From group chats to glowing café lights, TikTok is quietly reshaping how Addis Ababa eats.

From Campus Idea to Satellite TV: Ethiopia Gets Its First Home Shopping Channel

Ethiopia has its first home shopping channel. Built by five college friends, Merkato TV brings live retail to satellite television, complete with price verification from Addis markets

Tigat is Building Ethiopia's Creator-Led Classroom

Two childhood friends turned a shared obsession with digital culture into Tigat, a platform helping Ethiopian creators become educators and earn from what they know.

Scaling a Health Startup in Ethiopia: The Story of Medanit

500+ doctors, 60 hospitals, 38,000 patients. Medhanit connects patients, doctors, and pharmacies through a single platform.

How Guaro’s Micro-Factories Might Become a Scalable Model for Ethiopia’s Spice Heritage

Ethiopia cultivates over fifty varieties of spices, yet limited post-harvest processing means most never enter high-value markets. Guaro is addressing this gap with on-site nano-factories.