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The Glow-Up Is Real: Ethiopian Creators Turn Beauty Content into Cash

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Ethiopia’s beauty business is getting a digital makeover and it’s being driven by TikTok, Instagram, and entrepreneurs with ring lights and bold ideas.

July 18, 2025
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Ana Mulatu

Addis Ababa, Ethiopia

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Ana Mulatu

Ana Mulatu is an intern at Shega Media and a third-year student at Addis Ababa University. She is passionate about startups and works to help them increase their digital presence.

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