Driving Ethiopia’s E-commerce Forward at ICE CONNECT 2026

ICE CONNECT 2026, happening May 7, brings together startups, investors, and policymakers to explore solutions, initiate collaboration, and accelerate the country’s e-commerce ecosystem.

Can Ethiopia’s E-Commerce Startups Survive a Telecom Giant’s Entry?

Ethiopian e-commerce startups are facing a new reality: a well-funded, state-backed competitor with reach, logistics, and mobile money integration in the form of Zemen Gebeya. Partner or pivot?

Tina Mart Kicks Off With $150K Pre-Seed Investment from Singapore-Based Penantran Group

Just launched—and already backed. Tina Mart an e-commerce platform by serial entrepreneur Ezedin Kamil raises $150K from Singapore’s Penantran Group for a 10% stake.

Alibaba Teams Up with Local Company to Open First Showroom in Addis Ababa

Customers can select from the portfolio of products available in the showroom or place orders for specific items to be imported.

Buyer First: A New Spin on Local E-commerce

Once registered, buyers can post what they’re looking for, while sellers receive SMS alerts for matching requests. Sellers then bid to fulfill these requests.

Research Finds Over Half of Ethiopian E-commerce Platforms Earn Less Than $10k Annually

The paper, titled E-commerce Ecosystem Report 2024, identifies around 80 e-commerce platforms in the country that sell products

How a Holiday Hassle Spawned a Thriving Culinary Business

Titillating scents of exotic spices are as much a part of the Ethiopian holiday spirit as the cultural garments, music,

Trading Powerhouse East African Expands into Ecommerce, Partners with Chapa for Payments

East African Trading House (EATH), a major player in Ethiopia’s fast-moving consumer goods (FMCG) sector, is entering the ecommerce space